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News Release
Award-winning Deloitte AI CLM solution, dTrax, spins out as new company, Arteria AI
Serial entrepreneur, Shelby Austin, spearheads journey to new frontier of innovation with latest venture
TORONTO, October 5, 2020 –Today, Deloitte announced the spin-off of its award-winning contract lifecycle management (CLM) software offering, Arteria AI, formerly known as dTrax, into a standalone business outside of Deloitte.

“This is an important moment for us to embody the incredible entrepreneurial spirit that is driving Canada’s prominence as a global centre for innovation and technology and leadership in diversity. I look forward to this challenge and exploring this next frontier of innovation.”

Shelby Austin, Arteria AI
Shelby Austin, who successfully led Deloitte’s Omnia AI business, will spearhead Arteria AI in this next phase. This is a great extension of Austin’s leadership and growth of Omnia AI and builds on the success of her previous company, ATD Legal, which was acquired by Deloitte in 2014. The move is meant to hyper-accelerate Arteria AI’s growth and expansion into new markets and attract third-party investment. Deloitte will continue as Arteria AI’s preferred services partner.

“This is an important moment for us to embody the incredible entrepreneurial spirit that is driving Canada’s prominence as a global centre for innovation and technology and leadership in diversity,” said Shelby Austin. “I look forward to this challenge and exploring this next frontier of innovation.”

A team will also transition over to Arteria AI; this includes Abrar Huq and Jonathan Wong, who alongside Shelby founded dTrax at Deloitte. Wong will act as the Chief Technology Officer, a role he has played at a number of startups previously, and Huq will fill the position as Chief Revenue Officer, leading Arteria AI’s go-to-market activities. Jas Jaaj has taken on leadership of Omnia AI.

“We believe this move will be instrumental in catapulting this already successful AI solution to new heights, faster” said Anthony Viel, Managing Partner and Chief Executive, Deloitte Canada. “I am confident that this is the best direction for our clients in this space, and that Shelby is the best person to take on this new venture.”

As an affiliate, Arteria AI will continue to be compliant with Independence requirements and Deloitte will support the new company in the market to ensure the company’s continued success.

About Arteria AI
Arteria AI, formerly known as dTrax, is an end-to-end Contract Lifecycle Management (CLM) solution that delivers improved contracting efficiency, visibility and compliance through advanced analytics. Learn more about how you can harness the power of analytics and AI for contract management here.

Key contact:
Shelby Austin, Arteria AI
Email: shelby@arteria.ai
Phone: 416-202-2609

About Deloitte
Deloitte provides audit and assurance, consulting, financial advisory, risk advisory, tax, and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories bringing world-class capabilities, insights, and service to address clients’ most complex business challenges. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Our global Purpose is making an impact that matters. At Deloitte Canada, that translates into building a better future by accelerating and expanding access to knowledge. We believe we can achieve this Purpose by living our shared values to lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact.

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Media contact:
Tonya Johnson, Deloitte Canada
Email: tonjohnson@deloitte.ca
Phone: 416-607-0741